All our news stories and range updates involving Hypnos, Hypnos beds and Hypnos mattresses.
Hypnos Awarded AIS Bed Supplier of the Year
Hypnos Beds & Mattress Range Update
Hypnos Beds National Advertising Campaign
Hypnos Debuts Mattress Aimed at Students
Hypnos Win Bed Manufacturer of the Year
Hypnos Teams Up With School to Make Mattresses for Charity
Hypnos Beds & Mattresses Receives Queen’s Award
Hypnos Beds National Advertising Campaign 2017
Hypnos Beds & Mattress - News Update
Hypnos Beds & Mattresses – What’s new for 2016
Hypnos Beds National Advertising Campaign 2016
Hypnos Beds & Mattresses at AIS Autumn Bed Show
Hypnos Beds New Summer Look Book
Hypnos Beds & Mattresses - What’s new for 2015
Hypnos Beds National Advertising Campaigns 2015
Hypnos Luxury Beds Advertising Campaign Kicks Off in 2015
It’s becoming a bit of a regular occurrence. Hypnos are celebrating having been awarded the ‘Bed Supplier of the Year’ for the fourth year running. This prestigious award is voted for by members of AIS.
This award, along with the AIS Gold Standard Award, which Hypnos have now been awarded for the fifth consecutive year reflects their dedication to providing the very best levels of service and support.
Hypnos are no strangers to receiving awards and accolades. It’s becoming a recurring event! The Sunday Times recently named them as one of the 10 rising stars due to their efforts to grow the business at home and abroad.
In 2017 Hypnos received two prestigious accolades, the Queen’s Award for Enterprise for International Trade reflecting the company’s growth abroad. They were also presented with the National Bed Federation’s ‘Bed Manufacturer of the Year’ award for a third time.
Working with a strong ethical focus Hypnos was the first bed manufacturer in the world to become Carbon Neutral. They have held this status for seven consecutive years.
Added to this a Royal Warrant held since 1929, you will understand why Big Brand Beds have such a comprehensive range of Hypnos beds and mattresses in their showroom. Come and see what all the fuss is about at Keymer Road, Burgess Hill, West Sussex, RH15 0AD. There’s a Hypnos bed for everyone.
If you’re looking for a firm orthopaedic mattress, the New Orthocare range of 4 no turn mattresses and the Orthos Elite range of 4 turnable mattresses might be the answer. Both collections are available in firm and extra firm comfort levels. If you prefer something softer, the Pillow Tops are a collection of 4 mattresses with varying degrees of comfort. They are also widely used in hotels up and down the country. If it’s the ultimate in luxury you are after the Serenade Supreme and Adagio Supreme and the models for you.
Come and visit our bed shop near me (that's you of course) to try out the range of Hypnos Orthocare beds and mattresses in our showroom in Burgess Hill, West Sussex. Click here to get directions to our bed shop on Google maps
It’s always reassuring to visit a bed show and see there are minimal changes to our supplier’s ranges. Hypnos have clearly got it right as the hold positions 1-4 in our buying groups (AIS) best sellers list.
They launched 2 new beds, with specifications which we felt were covered by the Orthos range. However, the show gives us an opportunity to freshen up the showroom models and introduce some new upholstery options, of which there are currently over 50.
When you visit our showroom at Keymer Road, Burgess Hill, West Sussex, RH15 0AD you will find one of the most comprehensive ranges of Hypnos beds and mattresses in the South.
Hypnos Pillow Top CollectionWe already have the Alto Pillow Top and Stratus Pillow Top beds on display. We have added the Pillow Top Ruby to this range.
All the pillow top mattresses feature the ReActive™ turn pocket spring system, where each ReActive™ spring independently and actively senses your shape and weight distribution, providing comfort and support exactly where you and your partner need it.
The Ruby is upholstered with wool and silk and features an 8-turn spring. This now gives us 3 very different mattresses in the range with a variety of natural fillings. The Hypnos Alto Pillow Top continues to be our best-selling pillow top and is not dissimilar to the Premier Inn bed.
There are 4 models in this range with varying degrees of comfort, all featuring the ReActive™ turn pocket spring system. Each mattress is single sided, requiring no turn and is available in a firm or extra firm tension. With differing springs and fillings, they all have a different feel. The New Orthocare 8 is upholstered with wool and silk and is the best seller across the group. The New Orthocare 10 mattress has layers of wool and cashmere and sits at number 2. In third place is the New Orthocare 6 which is upholstered with generous layers of wool. At £629 for a kingsize mattress with a 10-year guarantee, this represents outstanding value. Top of the range is the New Orthocare 12 bed. This mattress has a 12-turn zoned spring system upholstered in Wool, Alpaca, cashmere, teased hair, talalay latex and eOlus a sustainable fibre.
The Orthos Support collection is the turnable Orthocare option for those that still prefer a 2-sided mattress. Available in a firm or extra firm feel, they also feature the ReActive™ turn pocket spring system. The Orthos Elite Cashmere is as the name suggests, upholstered with wool and cashmere. We also display the Orthos Elite Wool, which is similar to the New Orthocare 6 mattress.
The Serenade Supreme divan bed with its pocket sprung base provides a luxurious level of comfort. The ReActive™ 12 turn pocket spring system is upholstered with wool, cashmere, teased hair and talay latex and is available in a medium and firm tension.
Hypnos Adagio CollectionOur top of the range model is the Adagio Supreme pictured right. This is also a no turn mattress, which is a useful feature as it’s so heavy! Generous layers of camel wool, wool, alpaca and talay latex rest on the ReActive™ 8 turn pocket spring system. The medium mattress paired with a pocket sprung base provides the ultimate in luxury comfort and total body support. For those that wish, a firm option is also available.
All our Hypnos mattresses are placed on the divan bases we recommend are most suitable for the bed. However, as Hypnos is a truly bespoke manufacturer you can order any of the following bases which are on display with any mattress.
Most divans can be partnered with varying drawer combinations and there is even an option for a hidden bed safe.
Each of our beds is crowned with a beautifully tailored headboard, upholstered to match the divan. With a choice of bed fixing, euro slim and euro wide headboards, the options are endless.
Hypnos’ next national consumer advertising campaign will begin in March and run throughout Easter, until the end May.
Aimed at strengthening both Hypnos’ brand awareness and reputation for handcrafting the most comfortable and beautiful beds for the finest homes, palaces and hotels in the world. The adverts will help drive consumers to our website to be inspired and direct them to our retailers' websites and showrooms. The national press campaign will be complemented by a highly targeted pay-per-click advertising and re-marketing campaign.
Pictured right is a copy of our new press advert continuing with the headline ‘Wake up beautifully’. Featuring a rich, on-trend urban luxe look, the advert confirms that with a Hypnos bed, sublime comfort is guaranteed, but extra pleasure comes from knowing that you can express yourself and design your very own gorgeous bed and wake up feeling rejuvenated and healthy. We highlight that Hypnos is Carbon Neutral – we are the only bed manufacturer to be so! – and that our beds are ‘Made in Britain’ and come with a full 10-year guarantee for extra peace of mind.
To coincide with the Easter Bank holidays, adverts will appear in The Daily Telegraph and The Times Magazine on Saturday 24th March 2018, with adverts appearing in a mixture of weekend magazines including The Guardian and Stella.
A series of advertorials and ads will also run in key monthly interiors and lifestyle magazines such as House Beautiful, Elle Decoration, Homes & Gardens, Country Living, and Homes & Interiors Scotland.
Although this is a Hypnos contract mattress we thought it would make interesting reading for our customers. Not only are Hypnos at the forefront of manufacturing beds and mattresses for the domestic market, they are leaders in the contract market as well.
When it comes to our children, we will do anything to ensure that their dreams and ambitions come true. Whether they want to grow up to be an astronaut or the greatest rapper the world has ever seen, we’ll support them along the way. Which usually involves a lot of taxi-ing to extra-curricular activities, telling them to get to bed earlier and nagging them about their homework.
But when it comes to the sleep nagging, many of us don’t realise just how incredibly important a good night’s sleep goes to helping their dreams come true. As, while we sleep, the part of our brain that is associated with memory, works hard to sort and organise all our interactions for the day and submit them to memory. This includes the information students learn during classes, so without the adequate amount of sleep every night, this information can slip away, making studying and exams harder.
One company that knows just how important sleep is to the growing mind, is Hypnos. Indeed, the Royal Warrant holding company believe so deeply in a good night’s sleep for our children that they have developed a mattress that is entirely aimed at students, to help them with their studies.
The Student Deluxe is aimed not only at giving students a quality night’s sleep, but to get the kind of sleep they need for their brains to process the information – such as classes – that they experienced during that day to memory. Thus, this mattress could actually help students to improve their grades and excel in their chosen career.
The mattress itself comes with a single sided pocket sprung construction to give support to the body as they sleep, without putting strain on the spine, meaning you’re less likely to wake from tossing and turning during the night. It also has blended comfort levels built into the mattress, meaning that you’ll get to sleep a lot easier at night. Particularly good for squeezing in enough hours of quality sleep after a late night in the student union.
What makes this mattress incredibly good for students, though, is that the Student Deluxe has been created with durability in mind as it comes with engineered torsion side supports. This feature allows users to repeatedly sit on the edge of this mattress without causing damage. This is very handy for students as, unlike when we’re older and have our own separate bedroom and living area, for students your bedroom tends to where you spend all your time. This means your mattress regularly becomes your sofa too, for watching Netflix, socialising with friends and even studying.
Plus, being a Hypnos creation, the Student Deluxe also comes with their standard anti-bed bug, anti-bacterial and anti-microbial protection – perfect for student halls!
Speaking about their new product, Stephanie Girvan, Business Development Manager for Hypnos Contract Beds, said: “Our debut at the Property Week Student Accommodation Conference 2017 provided us with a great opportunity to engage with attendees and teach them all about the heritage and sustainable ethos of Hypnos, whilst experiencing the luxury and quality synonymous with our beds first-hand. Our products speak for themselves, thanks to their high-quality production and design. We also aim to accommodate the user as much as possible by providing a hassle-free installation service for student accommodation providers. This is not only time-efficient, but also cost-effective and supports our aim of making the procurement and installation of their sleep solution as simple and hassle free as possible.”
You might not be a student, but you’ll still enjoy a great night’s sleep on a Hypnos mattress.
Known for producing extremely luxury mattresses that have held Royal Warrants since 1929, now Hypnos has another accolade to add to their name having won this year’s Bed Manufacturer of the Year award at the NBF Bed Show. An award that Hypnos has now won an impressive three times over the seven years this prestigious awards have been running.
Chosen to win the award from the NBF based on the outstanding and inspirational products and business model that Hypnos operates under. The judges looked at the company, praising Hypnos on the following points:
The company’s ability to secure approved supplier status with overseas hotel chains, these included hotels in South Africa, Germany and SpainDuring the celebrations, Hypnos were able to take time to celebrate their chairman Peter Keen, who has been with the company for an astonishing 50 years. Helping expand this family-run business over the years, it was Mr Keen who found Hypnos their first retailer back in 1988, since then he has worked his hardest to help expand the bed manufacturer both in the world of hospitality and retail.
To commemorate his career, Hypnos featured a special bed with a specially made screen-printed headboard. There was also a special book available for colleagues and friends to write well-wishes for Mr Keen.
On the award, Chris Ward, Group Marketing Director at Hypnos, said: “The NBF show is the ideal setting to celebrate what has been a year of outstanding achievements for Hypnos, including our Queens Award for Enterprise for International Trade and our ongoing Carbon Neutral status. We are delighted that our hard work has been recognised by the National Bed Federation and everyone at the company is elated with the honour. The award is testament to everyone at Hypnos, who work extremely hard to ensure every bed we produce meets our exacting standards.”
“The achievement has added to an already happy occasion where we’ve been able to reflect on our Chairman Peter Keen’s contribution and time in the industry. For 50 years he has worked tirelessly to build Hypnos into the successful business that it is today.
“The Hypnos brand is synonymous with style, quality and supreme comfort and we were extremely proud to launch our latest innovations at the show. Allowing retailers to offer their customers a dream bedroom environment, based on the comfort and style options of the beds we hand craft.”
If you’re looking for a new mattress, especially as a winter treat for yourself, Hypnos are one of the most luxurious and comfortable mattresses on the market. After-all, if the Queen herself endorses Hypnos, they really are for royalty. With a wide range of types, to suit every need, browse our online Hypnos range to find your new perfect mattress match.
Our business with Hypnos continues to grow. The exceptional pillow top and Orthocare ranges continue to be best sellers for us. To find out what all the fuss is about, come and see for yourself. We have large display of their beds in our showroom at Keymer Road, Burgess Hill, West Sussex, RH15 0AD.
Hypnos continues to experience phenomenal growth within AIS, and are delighted to have been nominated as AIS Bed Supplier of the Year this April! They are very proud for their brand, their people, product and service, to be recognised in this way. This accolade was closely followed by Hypnos receiving The Queens Award for Enterprise in International Trade recognising the developing global reach of the brand.
What’s new!Hypnos believe the bed should be the centrepiece of any bedroom with the headboard as its focal point. As such they have introduced a new range of headboards offering even more style choice! They will also be launching a new range of fabrics at the show, an exciting blend of new colours and textures to help create eye-catching displays for our showroom, and for our customers. Between us we can create the perfect sleep environment.
The Adagio Sublime, launched in April, has been well received by the membership, completing the luxury no turn collection as its premium model. Filled with luxurious upholstery layers of wool, Talalay latex and alpaca, the Adagio Sublime provides the ultimate in luxury comfort and total body support with a unique UltraSens zoned spring system.
They will also be introducing an adjustable into the collection at the show.
Hypnos is proud to offer bespoke tailored beds with combination comfort levels at no extra cost to retailers (150cm and over), and ‘Zip and Link’ options available across the range on 150 and 180cm models.
To better support us, they have developed a dedicated Hypnos brochure exclusive for AIS members. This has proved to be a value tool in the showroom. They also have a new visual merchandising support package to ensure the Hypnos brand is displayed consistently and is reflective of our quality and heritage.
Hypnos continues its success with its dedicated no turn collections – The New Orthocare, the soft and sumptuous Pillow Top and the Serenade collection, all of which will be available to view and try in our showroom.
Come and visit our bed shop near me (that's you of course) to try out the range of Hypnos beds and mattresses in our showroom in Burgess Hill, West Sussex. Click here to get directions to our bed shop on Google maps
Award-winning and Royal Warrant holding bed manufacturers Hypnos, have teamed up with their local school to teach pupils the importance of care in the community as well as educating pupils on how important a good night’s sleep is to ensure their growth and well-being.
The pupils, who are from St. Edward’s C of E Primary School in Castle Donington and all aged between 9 and 10, were invited to the Hypnos Castle Donington factory. This factory is dedicated to creating products for the hospitality and hotel industries.
While on their visit, the pupils were given a task to help hand-craft three single mattresses, but they had to use materials that were natural and sustainable. Workers at the Hypnos factory helped the pupils by showing the children the traditional methods the company has been using for over a century now.
Once created, the single mattresses were given a unique label that showcased the collaboration between the school pupils and Hypnos. The mattresses were then donated to a leading homeless charity called Emmaus, based in Leicestershire. The charity will sell the mattresses on, with all proceeds being put towards helping to provide shelter and training facilities for homeless people who are based locally.
On the collaboration, Clare Taylor, marketing manager at Hypnos, said:
“As a family-run business, sustainability and playing an active role within our community is at the heart of everything we do. We’re delighted to have had the opportunity to not only help educate the younger generation about the importance of sustainability and sleep, but also help a local charity in the process. We hope the youngsters from St. Edwards C of E Primary School enjoyed learning how we make our mattresses and that Emmaus can help more people in need thanks to the donation.”
The chairman of Emmaus Leicestershire and Rutland, Steve Atkinson, also spoke about the collaboration:
“We are extremely grateful that Hypnos and St. Edward’s have decided to support us with this kind offer. The sales of these could generate a considerate amount of vital funding, which will have a significant impact on our charity and the people it supports. The money raised will go to residencies and training facilities for the homeless people with whom we work, enabling them to restore their self-esteem and find a way to overcome homelessness in the long term.”
If you’re interested in a one of Hypnos’ award winning mattresses, get in contact with us today. We’ll be able to find you the perfect mattress that suits all your needs.
Emmaus nationally supports more than 750 formerly homeless people by providing them with a home for as long as they need it and meaningful work in its social enterprises. By 2020 they plan to increase this to 1000 places.
A multiple award-winner for its sustainable actions, and one of the only carbon neutral bed manufacturers in the UK, Hypnos takes the environment and its social responsibility seriously. The business regularly undertakes tree planting exercises with local schools, teaching the importance of protecting the environment, as well as carrying out educational school tours to teach young people about the benefits of a good night’s sleep.
All Hypnos’ beds are 100% recyclable at the end of their life and use some of the finest, natural materials including wool and cashmere, as well as FSC or PEFC certified timbers that have been sourced from managed forests.
We have a big range in our bed shop, including the Adagio Supreme, Serenade Supreme, Orthos Cashmere, the pillow top collection and the Orthocare collection of no turn mattresses so we’re well worth visit.
If you’ve ever read the Princess and the Pea, you’ll know just how sensitive royalty can be when it comes to a comfortable bed to sleep in. So, when you hear that a bed manufacturing company has been given a Royal Warrant, you know you’re going to get a truly exquisite mattress.
Hypnos, a family-run bed company, has held Royal Warrants since 1929 when it was awarded by George V. Now Hypnos provide mattresses for all the royal family and the royal household. A signifier to just how high quality the Hypnos brand is. If a mattress is fit for a king or a queen, then it must be incredibly well made.
Yet it’s not just their Royal Warrant that Hypnos should be proud of. The British company has now been honoured with the Queen’s Award for Enterprise for International Trade in this year’s honour list – an incredibly prestigious accolade!
The award was given to Hypnos in recognition of the company’s commercial success and substantial growth in the international sector. A growth that has seen the company celebrate a strong increase in sales of their products overseas and increased export activity. An increase that has seen the manufacturers see their international sales increase from £500,000 five years ago to an astonishing £5m projected for 2017. A figure that now represents 9% of the Hypnos group’s overall revenue.
Speaking about the award, James Keen, managing director at Hypnos, said: “It’s a true honour to receive such an accolade and we’re incredibly proud of this achievement and all the hard-work that’s been put in over the last few years. We now have over 20 manufacturing licensees around the world, enabling us to serve our global hotel customers efficiently and effectively. We also showcase our luxury beds in over 120 retail stores around the world.”
Hypnos plans to continue this growth in overseas sales and plans to generate £20m worth of these sales globally by just 2021. A figure that would account for an incredible 20% of the company’s total sales.
It’s not surprising that the brand is becoming more and more popular across the globe, the Hypnos brand has been built on four key values that customers really appreciate. Not only does Hypnos strive to make the most comfortable beds in the world, they also strive to deliver these core values:
1: Being Customer ObsessedMaking every customer feel special and providing them with the best quality in a bed and mattress to ensure they sleep soundly every night.
How beds are made and designed will change as better methods are found, to ensure the company is always pushing the boundaries of bed innovation.
All Hypnos products should be safe, reliable and environmentally friendly for their customers.
The company strives to earn the respect of people and ensure all business dealings are done in an ethical manner.
If you’re looking to replace your mattress, but are unsure where to start, Hypnos is one of the leading brands on the market. Each mattress is made to the highest quality and is created with the sole purpose of getting you the best night’s sleep possible. Hypnos have a wide variety of different mattress types to suit everybody, simply contact us and we can help advise you towards your perfect mattress. You can find lots of advice and information online at bigbrandbeds.co.uk. If you are local to us, come and see the great range we have in our showroom at Keymer Road, Burgess Hill, West Sussex, RH15 0AD. We’re open Monday to Saturday 10 – 4.30pm, but closed on bank Holidays.
We have a big range of Orthocare no turn mattresses, the Orthos 2 sided turnable mattresses, the Pillow Top collection and more. If you are local to us we’re well worth a visit.
Hypnos have confirmed their next national consumer advertising campaign which will begin on 5th March and run for 12 weeks. The luxurious ‘global artisan’ theme of the advert features a super kingsize shallow divan base with tapered natural wood legs. This is complemented by a Francesca headboard, both of which are upholstered in Hypnos Linoso 500 Lemon fabric.
Once again, the campaign is aimed at strengthening the Hypnos brand and its reputation for handcrafting some of the most comfortable and luxurious beds in the world. The adverts will drive consumers to Hypnos’ new website, which in turn will direct them to retailers' including bigbrandbeds.co.uk websites and showrooms. The national press campaign will be supported by a highly targeted pay-per-click advertising and re-marketing campaign.
The new advert features a stylish and inspirational bed with an ‘on-trend’ global artisan look. It confirms that with a Hypnos bed, sublime comfort is guaranteed, so you can be assured of waking up feeling rejuvenated and healthy. Additional pleasure comes from knowing that you can express yourself and design your bed, with over 40 upholstery fabric options. They also highlight that Hypnos beds are ‘Made in Britain’ and come with a 10-year guarantee for extra peace of mind.
The first advert will appear in ‘You’ - The Mail on Sunday magazine on 5th March 2017, with adverts appearing in a mixture of weekend magazines including The Observer, The Times and The Daily Telegraph.
A series of advertorials will also run in key monthly interiors and lifestyle magazines such as House Beautiful, Elle Decoration, Homes & Gardens, Country Living, Period Ideas, Homes & Interiors Scotland and Good Housekeeping, as well as high-volume monthly membership magazines like SAGA and the National Trust magazine.
As a major independent partner of Hypnos, Big Brand Beds will be running adverts in the local press which will endorse our status as a key supplier of Hypnos beds.
The offer is correct at the time of publishing, but subject to change.
We have a large selection of Hypnos beds and mattresses on display in our showroom at Keymer Road, Burgess Hill, West Sussex, RH15 0AD, so if you can, a visit is well worth while. Added to this, all our team have been to the Hypnos factory to ensure their product knowledge is the best.
This is a range of 4 beds with a choice of firm and extra firm tension no turn mattresses.
The New Orthocare 6 is a great entry level bed. It features a 6-turn pocket spring and is upholstered with generous layers of wool. We have the firm tension mattress on a shallow divan base with natural tapered legs upholstered in Linoso Cream. This is finished with a matching Juliet shallow fixing headboard.
The New Orthocare 8 has become our best seller in the showroom. This is partly due to having a 180cm / super kingsize bed with split firm and extra firm tension mattress. The 8-turn spring is complimented with wool and silk upholstery. Upholstered in Imperio Grey and crowned with a Katherine headboard, this bed looks stunning.
The New Orthocare 10 is a firm favourite with all our customers. You’ve probably guessed by now; this model has a 10-turn spring and is upholstered with wool and cashmere. We show it in a firm tension on a Super Storage Ottoman base upholstered in Linoso Sky. It’s finished with a Florence Euro Slim Floorstanding headboard.
The New Orthocare 12 is pure luxury. It has an impressive 12 turn spring giving extra comfort. It is upholstered with copious amounts of wool, alpaca, cashmere, hand teased hair and latex. The firm mattress is on a platform top base upholstered in Linoso Sky.
Again, offered with a firm or extra tension, the Orthos Cashmere is a 2 sided turnable version of the New Orthocare 10. It’s upholstered on both sides with wool and cashmere. The firm mattress sits on a Hideaway base upholstered in Weave Chocolate and is displayed with an Isobella headboard.
We have the best selling pillow top in the range on show, the Alto Pillow Top. A Reactive 6 turn spring is topped with loads of wool giving a truly sumptuous feel. You might even have seen Lenny Henry floating around the TV on something similar. Upholstered in Weave Chocolate, the Emily headboard creates the perfect finishing touch.
The Hypnos Serenade Supreme mattress is upholstered with cashmere, wool, hair and latex. It’s on display in a firm tension mattress of a sprung base. It’s also available in a medium tension. It’s a real show stopper in Imperio Turquoise with a Eleanor Euro Wide headboard.
The Trio Guest Bed is a little gem. We have a 90cm bed with both pocket sprung and open coil mattresses with the matching headboard.
All models listed are currently on show, but subject to change.
Hypnos is so proud to have been awarded the AIS “Bed Supplier” for the second year running!
The launch of the two brand new models in the Spring, the Adagio and Adagio Supreme, which follow on from the Serenade Supreme and act as an extension to the ever popular ‘no turn’ collection are proving a great success and will again be steering the exclusive Hypnos Collection. These two new models, filled with natural upholstery layers, offer luxurious support and sublime comfort, and will be showcased at the Autumn Show.
Whilst appreciating the outstanding success and value of the “firmer” Orthocare Collection, the four New models will also be featured displaying Unique Storage and security opportunities. The very comprehensive range of stunning Divan Fabrics will be complemented by luxurious matching Headboards. The sumptuous Pillow Top collection, providing soft and cocooning comfort, continues to grow in popularity assisted by the Brand awareness created by the Premier Inn National Advertising Campaign and Sleep Comfort Guarantee! Check out the Alto Pillow Top to see what all the fuss is about.
Backed by an unparalleled full 10 year guarantee, AIS members continue to benefit from Hypnos’ unbeatable hand tailoring, superior quality and overall appearance, which continues to set the industry standard. Hypnos is focused on delivering superior value for its customers, which is why more and more investment is being made in training and support to help deliver ‘best in class’ levels of service.
We are still continuing to experience phenomenal growth with Hypnos due to consumer demand for ‘the most comfortable beds in the world’ as well as all things Royal, British, sustainably designed and authentically handmade.
Equally you will have heard Lenny Henry sing the praises of ‘luxury Hypnos beds’ again within Premier Inn’s new TV advertising, further increasing the demand for the Hypnos brand.
Hypnos is excited to announce the launch of two brand new models, the Adagio and the Adagio Supreme, which follow on from the Serenade Supreme and act as an extension to the ever popular no turn collection. These two models, filled with natural upholstery layers, offer luxurious support and sublime comfort.
Whilst appreciating the outstanding success and value of the firmer Orthocare Collection, there will be luxury enhancement to all models without changing their individual comfort levels. The introduction of alpaca will also feature in the New Orthocare 12. All the mattresses benefit from an extra layer of wool, which gives the New Orthocare 6 and New Orthocare 10 have a more luxurious and very slightly softer feel.
The luxury sumptuous Pillow Top Collection, providing a soft and cocooning comfort, continues to grow in popularity assisted by the Brand awareness created by the Premier Inn Nation Advertising Campaign and Sleep Comfort Guarantee.
Backed by an unparalleled full 10 year guarantee, our customers continue to benefit from Hypnos’ unbeatable hand tailoring, superior quality and overall appearance, which continues to set the industry standard.
See the range in our showroom at 6 Keymer Road, Burgess Hill, West Sussex, RH15 0AD. Alternatively give us a call on 01273 857388 and one of our friendly team will be pleased to give you expert advice as they have all visited the Hypnos factory for training.
Hypnos will be running another national consumer advertising campaign which will begin on 13th March 2016 and run for 12 weeks, to include the Easter and the May Bank Holidays.
The primary aim of their advertising campaign is to increase awareness of the Hypnos brand and to strengthen Hypnos’ reputation for handcrafting the most comfortable and most beautiful beds in the world!
The new advert is headlined ‘The beauty of sleep’. The aim of it is to convey that, whilst comfort is guaranteed, extra desire and pleasure comes from knowing that you can design your very own bed and sleep beautifully. The advert also highlights two of their key selling features which give our customers extra peace of mind;
The first adverts will appear in The Mail on Sunday’s You Magazine and The Sunday Times Newspaper on 13th March, with adverts appearing in a mixture of newspapers and their weekend magazines over March, April and May including The Mail, The Telegraph, The Times and The Guardian.
A series of advertorials will also run in key interiors and lifestyle magazines like House Beautiful, Country Living, Good Housekeeping and Saga Magazine.
As a key supplier of Hypnos beds, Big Brand Beds will be extending this campaign into our local community with press adverts in the same style and with the same messaging.
At Hypnos, comfort comes guaranteed. Whilst every Royally Approved bed is individually handmade by master craftsmen, using the very finest natural and sustainable materials, it is you who designs the look of your bed and creates a majestic centrepiece for your bedroom.
So, to be sure that you enjoy a beautiful night’s sleep and awake feeling revitalised and refreshed, visit Big Brand Beds at 6 Keymer Road, Burgess Hill, West Sussex, RH15 0AD to design a Hypnos bed that’s perfect for you.
The Hypnos brand and partnership with AIS continues to go from strength to strength.
Hypnos not only leads the furniture industry in quality and comfort, but also in caring for the environment, as reinforced by winning the 2015 Sustainability Award from the Furniture Makers Company. This is a prestigious tribute awarded by a panel of renowned experts in the field of furniture making. Winning this prestigious award is a proud accomplishment for Hypnos which they are excited to add to their ever growing list of achievements. These include winning the Bed Manufacturer of the Year 2015-2015 as voted for by the National Bed Federation.
The successful growth with AIS and Big Brand Beds continues to be driven by the ever popular firmer Orthocare no-turn collection, with the Orthocare 6, 8 and 10 (pictured) being the best sellers. The exclusive best of both worlds warmer / cooler range continues to grow in popularity.
Hypnos’s recently launched upholstery fabric collection continues to make an impressive visual impact on their bed design and has helped create eye catching display.
With a winning formula, there is no reason for Hypnos to make any changes to the current range.
Their unbeatable hand tailoring, high quality design and appearance and full 10 year guarantee are to name but a few, the reasons why Hypnos makes the most comfortable beds in the world.
Browse the current range online today at bigbrandbeds.co.uk
Hypnos beds have launched their new Summer Look Book, which contains their latest photography showcasing 4 new style trends for the bedroom.
The mood boards for these styles were carefully selected to appeal first and foremost to the editors of the interiors and lifestyle consumer press, ultimately to help encourage consumers to 'express themselves', to create a design-led bed and centrepiece for their bedroom and to sleep beautifully.
The 4 different design themes - Ornate Revival, Monomark, Botanical and Soft Hues - illustrate how different headboard and divan styles, as well as different upholstery fabric colours, help consumers to personalise the look of their own bed. From the decadent and bold look displayed in the Ornate Revival shot, to the simple and feminine understated look shown in the Soft Hues shot, we feel confident that everyone will have an opportunity to express their unique personality.
They might not be to everyone's taste, but they will certainly give you some ideas if you need to freshen up your bedroom.
But it’s not all about what’s on the outside. Each Hypnos mattress is hand made by master craftsmen. The skills learnt take years to perfect. Fillings need to be hand teased and evenly spread across the surface of the mattress. Then there’s the hand side stitched borders. Now that’s a real skill in itself. And you need to be strong as an ox to finish the mattress off with the tape edging that holds the panel and border together.
Each and every Hypnos bed is handcrafted to order. It is truly a masterpiece amongst beds. Hypnos only use natural and sustainable materials of the highest quality. Their master craftsmen with their passion, their experience and their unparalleled attention to detail guarantees exceptional quality every time. It is truly a labour of love.
To reinforce the quality of all Hypnos divan beds and mattresses, they now come with a 10 year guarantee. Now that's what we call having confidence in your product.
But don't take our word for it. Pop into our store and try an Hypnos Orthocare 10 no turn mattress or one of the famous pillow tops. You know the ones, Lenny Henry's always banging on about them on the TV.
Download the new Summer Look Book here.
Big Brand Beds continue to benefit from the consumer demand for Hypnos,"The Most Comfortable Beds in the World" . They also achieved the accolade of being presented with the NBF Bed Manufacturer of the year 2014/ 2015 award for the second time. It’s this recognition which further enhances the Hypnos Brand.
The launch of an impressive range of 45 beautiful upholstery fabrics for their divans and headboards has also helped make an improved visual impact on the bed design and increased Hypnos sales.
The no turn Orthocare firmer collection continues to be a huge success and best seller for AIS. The Orthocare 8 and Orthocare 10 (pictured) rank 3rd and 5th in terms of sales values and 4th and 5th in terms of units sold across the group. Hypnos Unique Storage Solutions perfect for modern day living include the 
innovative hideaway divan providing space saving and flexible storage complemented with a sophisticated upholstered valance, super storage ottoman and spacious drawer divans.
The newly launched "Best of Both Worlds" turnable collection has been very well received with an ever increasing shop floor model presence. The natural fillings specifically tailored to suit the "warmer" and "cooler" climates which come with the change of season in each of the models, have been designed exclusively for AIS.
New at the show will be a Collection of "Wool" bedding products offering truly luxurious comfort and. The collection comprises of soft British wool filled mattress toppers, and pillow protectors and wool filled pillows. The wool balls adjust and alter the comfort feel of the pillow!
The hand crafted bespoke Hypnos beds are made to last which is why the Hypnos guarantee has been extended to a full 10 years. This guarantee re-enforces the excellent quality of their beds. No wonder our customers love them!
Leading luxury bed manufacturer Hypnos has been making beautiful bespoke, made-to-measure beds in the UK for over 100 years; combining traditional skills with constant innovation, and using the finest natural and sustainable materials.
Internationally renowned as the leading specialists in producing handcrafted, luxurious pocket spring beds, Hypnos believes in quality, comfort and detailed hand tailoring above all else, helping you to get a beautiful night’s sleep. With this guaranteed comfort and quality, it means you can focus on carefully designing your perfect bed, allowing it to become the centre piece of your bedroom for years to come.
Based in Buckinghamshire, England and proud holders of a Royal Warrant from Her Majesty Queen Elizabeth II, Hypnos remains a close family run business. It is this experience that allows Hypnos to offer a bespoke service, allowing you to choose the fabric, headboard and feet of your bed, even practical storage solutions, so you can create an individual, handcrafted bed that will take pride of place in your home.
As each Hypnos bed is bespoke and individually made to order, it is created and hand made by master craftsman where it’s skilfully tailored to your personal comfort, size, shape and styling, allowing you to create a truly authentic and exquisite piece of furniture.
This handmade production process means any size of bed can be created, allowing you to entirely customise a bed to suit any location or room. Hypnos can also make unusually shaped beds, such as circular or heart shaped, to give you a truly unique night’s sleep. If you can dream it, Hypnos can create it!
Furthermore, all of Hypnos’ beds have been developed along ethical lines using natural and sustainably sourced materials. Only natural, breathable materials are used in all of Hypnos’ mattresses, such as wool, cashmere, Alpaca, Mohair, Camel hair and silk. It is this intelligent design which promotes healthy airflow, helping you to regulate your body temperature and reduce body moisture, while repelling allergens. A well crafted and comfy bed will ultimately lead to a healthy you, giving you a beautiful night’s sleep and allowing you to wake up feeling refreshed and revitalised.
A beautiful night’s sleep starts with Hypnos, so for more information, or to view the full product range, visit bigbrandbeds.co.uk
Hypnos’ next national consumer advertising campaign will begin on 15th February and run for 12 weeks, including the Easter period. The adverts and advertorials will be featured in selected major national newspapers and interiors and lifestyle magazines.
Now that they have received the accolade of "Bed Manufacturer of the Year 2014-5" from the NBF, we think it's time that all our customers got to know them better.
The primary aim of the advertising campaign is to increase awareness of the Hypnos brand and to strengthen Hypnos’ reputation for hand crafting the most comfortable and most beautiful beds in the world!
The new adverts feature the headline ‘The beauty of sleep’. The aim of these adverts is to:
The advert also highlights two of their unique selling features for extra peace of mind:
Make sure you keep an eye out for the first advert that will appear in The Observer magazine on 15th February. This will be followed with adverts appearing in a mixture of newspapers and their weekend magazines over the period, including The Guardian, The Times and The Daily Telegraph.
Alongside the adverts, a series of advertorials will also run in key interiors and lifestyle magazines like House Beautiful, Elle Decoration, Country Living and Good Housekeeping.
If Hypnos luxury is something you would like to invest in, check out the range online at bigbrandbeds.co.uk. If you can't find all the information you need, give us a call on 01273 857388 and we will be pleased to chat through your requirements.
Hypnos is certainly one of our success stories this year. We have clearly benefited from the consumer demand for Hypnos beds and mattresses, which is driven by the national advertising campaign and all things British, Royal, sustainably designed and handmade. Lenny Henry, star of the Hypnos TV advert has taken Hypnos beds profile to a new level. The decision by Premier Inns to upgrade all their beds with an exclusive Hypnos pillow top, pocket sprung mattress and advertise this fact on TV has been a master stroke.
The increasing demand for pillow top mattresses has paved the way for 4 new AIS models, the Alto, Cirris, Nimbus and Stratus. These provide a unique soft, cocooning comfort, enabling you to sink into the integral sewn in topper. They will also be launching their next generation luxurious Regency Collection for the more discerning customer.
New AIS beds launched at the April show included the exclusive ‘Best of Both Worlds’ collection. This included the Magnolia, Larkspur and Wisteria. These beds are turnable with fillings specially tailored to suit the warmer and cooler climates that come with the change of season. The entry level is he Hypnos Magnolia Seasons Turn with wool on the warmer side and cotton on the cooler side. The Larkspur Seasons Turn has wool and cashmere on the warmer side and cotton and silk on the cooler side. The top of the range Wisteria Seasons Turn has wool and alpaca on the warmer side and bamboo and cotton on the cooler side.
Hypnos’ best sellers in AIS include the firmer Orthocare no turn beds (pictured right) with silver infused Belgium damask ticks, the luxurious Pocket Latex Serenade beds and the sumptuously soft no turn pillow top beds. The Hideaway divan base with upholstered valances provides great storage.
Don’t forget the Hypnos headboard range, which complement all the beds and can be covered in all the divan fabrics.
One thing to remember is that all the AIS exclusive beds and mattresses receive the same quality, care and attention of the Hypnos master craftsmen as all their other beds. The AIS collection benefits from the unbeatable hand tailoring and overall appearance which continues to set the industry standard. They also benefit from a 10 year guarantee for true peace of mind.
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